While a project manager will orchestrate the success of individual projects, program managers will oversee the strategy of all interrelated projects, collectively called a program. As the pandemic hit, some businesses in the real estate industry noticed a decline in activity and required companies to innovate.Program managers and project managers have related and often intertwining roles. For Chicago-based Cornerstone Permit, this meant creating a new digital roadmap. This year, the firm partnered with Moxtra, a digital portal, to launch its virtual branch. The Registry spoke with Ashish Shah, president and CEO of Cornerstone Permit, and Leena Iyar, chief brand officer at Moxtra, on adapting to new tech in the industry and its implications for the future. From your perspective, what is the commercial real estate market like today? Investment slowly increased during the third quarter after several months of instability. Shah: The commercial real estate industry as a whole includes office buildings, retail space and restaurants which have all taken a big dip in the last few months. With stores and restaurants closing and office use significantly down, the commercial real estate industry is doing everything they can to connect with their customers in meaningful ways to continue driving business forward. We’ve seen some signs of life lately as we start to prepare for 2021 and take on new construction projects for businesses, like grocery stores, which have only expanded their business in 2020. The pandemic has driven all of these trends in the commercial real estate space, but we don’t see this downturn in business lasting beyond the pandemic. The digital tools we’ve gained over the pandemic to maintain human interaction remotely have helped immensely, and will continue to be an essential part of our businessįor Moxtra, what steps did you take to make sure that you developed an effective technology? People are itching to get back to the office, back to in-store shopping and eating out. Iyar: When creating the Moxtra platform, we designed all functionalities with the end-user in mind. Whether looking into buying commercial property or an investment property, clients want personalized service when evaluating commercial real estate and working with permit consulting firms. With many moving parts, from permit and zoning requirements, disclosures, contracts, and transactions, managing a real estate business requires coordinated organizational oversight. In order to deliver a smooth experience for all parties in the commercial real estate realm, Moxtra prioritized security and the implementation of a variety of features within the platform such as voice, video and text messaging, digital signatures, scheduling and task management to deliver a convenient one-stop portal that acts as a digital branch for firms to engage with their clients. Moxtra’s management portal maintains an auditable, persistent record of client interactions, while helping firms extend existing business processes for digital. With Moxtra, real estate agents and commercial permit consultants can maintain a continuous connection with their clients and manage agency and staff from anywhere. Moxtra also developed the platform with bank grade security. Since the pandemic, there has been a major shift to virtual operations within the commercial real estate industry. In turn, more agencies are depending on virtual platforms, such as Moxtra, to deliver personalized experiences to clients, and navigate how to deliver on high-touch expectations on par with their traditional in-person experiences. A lack of well-thought-out functionalities can present risks for clients and agencies.įor Cornerstone, how have you implemented the technology? How does this partnership fit into Cornerstone’s existing digital transformation roadmap? Due to the highly personal nature of the information involved in commercial real estate transactions, agents and consultants must prove to clients that their security and privacy are top notch and of the highest priority. Shah: Prior to the pandemic, we had no digital transformation roadmap and had to think quickly about how we were going to help our business continue to survive and thrive. We were searching for a client portal that would enable more transparency about permits and processes to make sure our clients always knew what stage of the process we were in. Transparency has been lost in our industry and we wanted to change that.
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